TUCSON, ARIZONA
MARCH 18-20, 2025
Presented by PeopleForBikes
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Join PeopleForBikes for the 2025 Bicycle Leadership Conference, where top leaders and decision-makers come together to chart the course of the bike industry. Inspiring keynotes and engaging sessions will offer can’t-miss lessons on leading your business as well as exclusive market intelligence and insights to plan for the future.
The BLC returns to Tucson, Arizona, for 2025. Outside of the conference room, dive into the best of the Southwest with curated culinary experiences and connect with attendees over daily group rides under the Sonoran sun.
Don’t miss out on the conversations moving our industry forward alongside countless opportunities to network with more than 200 industry-leading executives, only at the 2025 Bicycle Leadership Conference.
$1,999 for PeopleForBikes Coalition Members
$2,399 for Non-members
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Additional discounts are available for PeopleForBikes subcommittee members, BIPOC, veterans, members of the LGBTQ+ community, and advocacy attendees. Reach out to mimi@peopleforbikes.org for more details.
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Inspirational Keynotes
A dynamic mix of speakers will dive into the intersection of cycling and culture and unpack opportunities to capitalize on innovation in bicycling, including positioning bikes at the center of the growing health and wellness movement.
Innovative Leadership Lessons
Top industry voices will share how they developed their leadership style to adapt to an evolving industry landscape. Hear how you can remain agile and future-proof your business practices to welcome new riders and new customers.
Engaging Peer-to-Peer Discussions
Subject matter experts will address pressing questions from the industry around retaining pandemic-era riders, current and future regulatory issues, prioritizing sustainability, using technology to make better business decisions, and capitalizing on the momentum of electric bicycles.

featured speaker

Inspirational Keynotes
A dynamic mix of speakers will dive into the intersection of cycling and culture and unpack opportunities to capitalize on innovation in bicycling, including positioning bikes at the center of the growing health and wellness movement.
Innovative Leadership Lessons
Top industry voices will share how they developed their leadership style to adapt to an evolving industry landscape. Hear how you can remain agile and future-proof your business practices to welcome new riders and new customers.
Engaging Peer-to-Peer Discussions
Subject matter experts will address pressing questions from the industry around retaining pandemic-era riders, current and future regulatory issues, prioritizing sustainability, using technology to make better business decisions, and capitalizing on the momentum of electric bicycles.

BICYCLE LEADERSHIP CONFERENCE REGISTRATION

Registration opens on december 7, 2023

$1,799 for PeopleForBikes Coalition Members
$1,999 for Non-members
‍
Additional discounts are available for PeopleForBikes subcommittee members, BIPOC, veterans, members of the LGBTQ+ community, and advocacy attendees. Contact info@peopleforbikes.org for more details.

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featured keynote speaker

PeopleForBikes is excited to announce Rich Roll as a keynote speaker for the 2025 Bicycle Leadership Conference. Bringing his perspective as a renowned ultra-endurance athlete, bestselling author, and thought leader on healthy living and personal transformation, the top-rated “Rich Roll Podcast” host will deliver an engaging presentation on perseverance, the potential of human capabilities, and keys to success in personal and professional growth.

Book Your Hotel Stay at Loews Ventana Canyon Resort

Everything BLC happens here!
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WHY SHOULD I ATTEND THE BICYCLE LEADERSHIP CONFERENCE?

As the U.S. bicycle industry’s trade association, PeopleForBikes organizes the Bicycle Leadership Conference every year for top decision-makers in the industry to gather in person and tackle the toughest issues facing our industry and your company. The content of every keynote and session is handpicked by industry experts to help leaders like you make informed decisions for your business.

“In 2022, the BLC had a great mix of topics and experts from both in and outside the bike industry. Between how to build successful corporate cultures and the future of electric bicycles and access, there’s something for every industry leader and the topics they care most about.”
Gloria Hwang
Board Member, PeopleForBikes Board of Directors
Founder + CEO, Thousand Helmets
“The energy at the BLC is contagious. Having the opportunity to network with my peers is crucial to building lasting relationships. The less formal dinner in the evening and the morning bike rides gave me lots of time to connect with folks I haven’t seen in a long time and meet new people. Attending the conference is a highlight of my year.”
Milay Galvez
Chair, PeopleForBikes MEEM Subcommittee
Director of Advocacy and Engagement, BikeCo
“The content and deep dives into issues facing the industry are super timely. PeopleForBikes’ team always puts together incredibly professional events that allow us to connect on common challenges and learn from one another.”
An Le
Vice Chair, PeopleForBikes Board of Directors
Global Marketing Director, Giant Bicycles
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THESE BRANDS ARE ATTENDING, ARE YOU?

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LAGUNA CLIFFS RESORT
‍PeopleForBikes secured a discounted room block at the conference hotel — Laguna Cliffs Hotel and Resort — for $334 per night. To book your room please contact Virginia Linker at virginia.linker@lagunacliffs.com or call to book at 949-487-7561.
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SCHOLARSHIPS
We have a limited number of scholarships available for BIPOC, members of the LGBTQIA+ community, and veterans to attend the Bicycle Leadership Conference. Please complete this form to apply.

ATTENDING BRANDS

Questions? Contact us at info@peopleforbikes.org | Visit us at peopleforbikes.org