PeopleForBikes Bicycle Leadership Conference

REGISTRATION IS NOW OPEN

The Bicycle Leadership Conference returns to Dana Point, California, March 16–18, 2027. Don’t miss out on joining top industry leaders and executives as we come together to tackle the most important issues facing bicycling.

Registration

Early Bird* $1,900 for PeopleForBikes Coalition Members
Early Bird* $2,359 for Non-members
*CLOSES January 11, 2027

Registration to the 2027 BLC includes access to all conference sessions, meals, and supplementary activities.

PeopleForBikes offers scholarships for advocates and members of underrepresented communities who work to accelerate industry belonging. Reach out to brian@peopleforbikes.org for more details.

Why Attend the BLC?

Inspiration

Keynote speakers deliver motivating lessons on visionary ideas and leadership journeys to redefine what’s possible for you and your business.

Education

Experts unpack exclusive insights on industry data, policy developments, and market intelligence to highlight emerging trends and help you make more informed decisions.

Action

Peer-to-peer workshops and networking opportunities foster cross-industry collaboration and spark innovative ideas to shape what’s next for bicycling and the bike business.

Revisit 2026 Featured Speakers

Chip Conley

Founder + Former CEO, Joie de Vivre Hotels | Strategic Advisor for Hospitality + Leadership, Airbnb | Founder + Executive Chairman, MEA

Heather Dietrick

Chief Media Officer

Outside Interactive

Jim Packer

President of Worldwide TV Distribution

Lionsgate

Jon McNeill

CEO + Co-Founder

DVx Ventures

Levi Conlow

CEO

Lectric eBikes

Phoebe Liu

CEO

Giant Group

Robby Deziel

Chief Innovation Officer

Lectric eBikes

Senator Catherine Blakespear

State Senator

California

Tarrell Kullaway

Executive Director, Marin County Bicycle Coalition

Councilmember, Town of San Anselmo

Book Your Room

To easily access everything happening at the 2027 BLC, reserve your room at the conference venue, Laguna Cliffs Marriott Resort + Spa. PeopleForBikes secured a discounted room block at the conference hotel for $369 per night. Take advantage of the discounted rate by booking online below or referencing the BLC when you call the hotel.

book your room