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Speakers
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Aimee Ross
X
Trailblazrs
Senior Director of Strategic Partnerships
Aimee Ross
Trailblazrs
Senior Director of Strategic Partnerships
Alicia Applegate
X
REI
Head of Action Sports Merchandising
Thursday, March 19, 2026
Leadership Lesson
Profitability Lessons From Merchandising Across Cycle, Snow, Water, and Climb
Alicia Applegate
REI
Head of Action Sports Merchandising
Alison Tetrick
X
Saga Ventures
Professional Cyclist
Alison Tetrick
Saga Ventures
Professional Cyclist
Amy Koch
X
Revelyst
Director of Mass Sales
Amy Koch
Revelyst
Director of Mass Sales
An Le
X
Giant Group
Head of Global Marketing
An Le
Giant Group
Head of Global Marketing
Anne Hed
X
Hed Cycling Products
CEO
Anne Hed
Hed Cycling Products
CEO
Bill Nesper
X
League of American Bicycles
Executive Director
Bill Nesper
League of American Bicycles
Executive Director
Blair Clark
X
Spoke Safety
Head of Two Wheeled Business Development
Blair Clark
Spoke Safety
Head of Two Wheeled Business Development
Bob Burns
X
Trek Bicycle
Global Advocacy
Wednesday, March 18, 2026
General Session
The Peloton Project: How Competing Brands Created a Pipeline of New Riders
Bob Burns
Trek Bicycle
Global Advocacy
Brady Carman
X
PeopleForBikes
NWA Bike Business Program Manager
Brady Carman
PeopleForBikes
NWA Bike Business Program Manager
Brian Buchholz
X
USA Cycling
Tech + Innovation Advisor
Brian Buchholz
USA Cycling
Tech + Innovation Advisor
Chazz Robinson
X
Outride
Programs Leader
Chazz Robinson
Outride
Programs Leader
Chip Conley
X
Modern Elder Academy
Founder
Wednesday, March 18, 2026
Keynote
Peak Built to Last: What Endures When Everything Changes
Chip Conley
Modern Elder Academy
Founder
Christy LaCurelle
X
MIC, MSF, SVIA, + ROHVA
President + CEO
Christy LaCurelle
MIC, MSF, SVIA, + ROHVA
President + CEO
David Wert
X
Workstand
President
Wednesday, March 18, 2026
General Session
Operating at the Speed of Business: PeopleForBikes Data Suite Insights
David Wert
Workstand
President
Doug Baker
X
SHIFT Active Media
Chief Strategy Officer
Doug Baker
SHIFT Active Media
Chief Strategy Officer
Dr. Ash Lovell
X
PeopleForBikes
Vice President of Government Affairs
Dr. Ash Lovell
PeopleForBikes
Vice President of Government Affairs
Dylan Casey
X
Circle
VP of Product
Dylan Casey
Circle
VP of Product
Esther Walker
X
Outride
Executive Director
Wednesday, March 18, 2026
General Session
The Peloton Project: How Competing Brands Created a Pipeline of New Riders
Esther Walker
Outride
Executive Director
Gloria Hwang
X
Thousand
Founder + CEO
Gloria Hwang
Thousand
Founder + CEO
Heather Dietrick
X
Outside Interactive
Chief Media Officer
Thursday, March 19, 2026
Leadership Lesson
Beyond the Core: Growing Participation by Opening the Tent
Heather Dietrick
Outside Interactive
Chief Media Officer
Jenn Dice
X
PeopleForBikes
President + CEO
Jenn Dice
PeopleForBikes
President + CEO
Jennifer Boldry
X
Breakaway Research Group
President
Wednesday, March 18, 2026
General Session
Operating at the Speed of Business: PeopleForBikes Data Suite Insights
Jennifer Boldry
Breakaway Research Group
President
Jesse Porter
X
Specialized Bicycle Components
Managing Director of the Americas
Wednesday, March 18, 2026
General Session
AI and the Bike Business
Jesse Porter
Specialized Bicycle Components
Managing Director of the Americas
Jim Packer
X
Lionsgate
President of Worldwide TV Distribution
Wednesday, March 18, 2026
General Session
Introducing No Hands: The Wild Ride of the Schwinn Bicycle Company | Trailer Sneak Peek
Jim Packer
Lionsgate
President of Worldwide TV Distribution
John Burke
X
Trek Bicycle
President
John Burke
Trek Bicycle
President
John Munhall
X
Giant Group
Director of Product Management
Wednesday, March 18, 2026
General Session
The Peloton Project: How Competing Brands Created a Pipeline of New Riders
John Munhall
Giant Group
Director of Product Management
Jon McNeill
X
DVx Ventures
CEO + Co-Founder
Thursday, March 19, 2026
Keynote
Leading Through Complexity: How to Move Faster Without Losing Focus
Jon McNeill
DVx Ventures
CEO + Co-Founder
Jordan Trout
X
PeopleForBikes
Director of Marketing
Jordan Trout
PeopleForBikes
Director of Marketing
Jose Maldonado
X
PeopleForBikes
Chief Marketing Officer
Jose Maldonado
PeopleForBikes
Chief Marketing Officer
Juliet Scott-Croxford
X
Brompton Bicycle
President of the Americas
Juliet Scott-Croxford
Brompton Bicycle
President of the Americas
Ken Lousberg
X
Sram
CEO
Thursday, March 19, 2026
General Session
Inside the 2026 Tariff Landscape: What It Costs, What It Breaks, and How Leaders Adapt
Ken Lousberg
Sram
CEO
Ken Vinson
X
All Clubs LA
Founder
Ken Vinson
All Clubs LA
Founder
Kevin Adams
X
Wheel Fun
Co-Founder + Treasurer
Wednesday, March 18, 2026
General Session
The Peloton Project: How Competing Brands Created a Pipeline of New Riders
Kevin Adams
Wheel Fun
Co-Founder + Treasurer
Levi Conlow
X
Lectric eBikes
CEO
Thursday, March 19, 2026
Leadership Lesson
Rethinking the Playbook: How Lectric eBikes Took a Different Path
Levi Conlow
Lectric eBikes
CEO
Liam Donoghue
X
PeopleForBikes
Bicycle Industry Senior Research Manager
Wednesday, March 18, 2026
General Session
Operating at the Speed of Business: PeopleForBikes Data Suite Insights
Liam Donoghue
PeopleForBikes
Bicycle Industry Senior Research Manager
Mark Cote
X
Zwift
Head of Product
Wednesday, March 18, 2026
General Session
AI and the Bike Business
Mark Cote
Zwift
Head of Product
Mark Riedy
X
TRUE Comms
Co-Founder + COO
Wednesday, March 18, 2026
General Session
AI and the Bike Business
Mark Riedy
TRUE Comms
Co-Founder + COO
Matt Moore
X
PeopleForBikes
General + Policy Counsel
Matt Moore
PeopleForBikes
General + Policy Counsel
Matt Tucker
X
Circana
Executive Director, Client Development
Wednesday, March 18, 2026
General Session
Operating at the Speed of Business: PeopleForBikes Data Suite Insights
Matt Tucker
Circana
Executive Director, Client Development
Mike Sinyard
X
Specialized Bicycle Components
Founder
Mike Sinyard
Specialized Bicycle Components
Founder
Nolan Moser
X
PeopleForBikes Coalition
Vice Chair
Wednesday, March 18, 2026
General Session
The Peloton Project: How Competing Brands Created a Pipeline of New Riders
Nolan Moser
PeopleForBikes Coalition
Vice Chair
Peter Abraham
X
Abraham Content Marketing Studio
President
Peter Abraham
Abraham Content Marketing Studio
President
Peter Woolery
X
Bicycle Market Research, LLC
Founder
Wednesday, March 18, 2026
General Session
Operating at the Speed of Business: PeopleForBikes Data Suite Insights
Peter Woolery
Bicycle Market Research, LLC
Founder
Phoebe Liu
X
Giant Group
CEO
Wednesday, March 18, 2026
Keynote
Cycling For A Better Future
Phoebe Liu
Giant Group
CEO
Rachael Burnside
X
SHIFT Active Media
Head of PR + Social
Rachael Burnside
SHIFT Active Media
Head of PR + Social
Rahsaan Bahati
X
Bahati Foundation
Founder
Rahsaan Bahati
Bahati Foundation
Founder
Ravi Rajcoomar
X
PeopleForBikes
Vice President, Partnerships + Events
Ravi Rajcoomar
PeopleForBikes
Vice President, Partnerships + Events
Rob Cappucci
X
SRAM
Director of Advocacy + Industry
Wednesday, March 18, 2026
General Session
The Peloton Project: How Competing Brands Created a Pipeline of New Riders
Rob Cappucci
SRAM
Director of Advocacy + Industry
Robby Deziel
X
Lectric eBikes
Chief Innovation Officer
Thursday, March 19, 2026
Leadership Lesson
Rethinking the Playbook: How Lectric eBikes Took a Different Path
Robby Deziel
Lectric eBikes
Chief Innovation Officer
Senator Catherine Blakespear
X
California
State Senator
Senator Catherine Blakespear
California
State Senator
Tarrell Kullaway
X
Councilmember, Town of San Anselmo
Executive Director, Marin County Bicycle Coalition
Thursday, March 19, 2026
General Session
E-Moto: The Phantom Menace
Tarrell Kullaway
Councilmember, Town of San Anselmo
Executive Director, Marin County Bicycle Coalition
Tom Farrey
X
Aspen Institute’s Sports + Society Program
Founder
Wednesday, March 18, 2026
General Session
Ride to Play: Bikes as Path to Youth Sports
Tom Farrey
Aspen Institute’s Sports + Society Program
Founder
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