WHY SHOULD I ATTEND THE BICYCLE LEADERSHIP CONFERENCE?
PeopleForBikes, the bicycle industry’s trade association, with more than 325 supplier members and 1.4 million grassroots supporters, organizes the Bicycle Leadership Conference every year to bring the industry together, collaborate, lead, and realize our vision for better bicycling across America. This conference is the opportunity to share and discuss the big and bold ideas, as well as challenges, that unite us for more and better bicycling nationwide. As an industry leader, your participation and voice is crucial to the future direction and success of bicycling and the bike business.
WHAT IS THE BICYCLE LEADERSHIP CONFERENCE?
The Bicycle Leadership Conference (BLC) is the world’s foremost education and networking event for the bicycle industry. The BLC returns to Tucson, AZ, from March 18-20, 2025, bringing leaders together from across the industry to tackle the most important issues facing bicycling. The conference includes inspiring keynotes, educational sessions, engaging networking opportunities, and time to enjoy the area's spectacular bike rides. Home to a historic landscape, the future of bicycling begins here.
HISTORY OF THE BICYCLE LEADERSHIP CONFERENCE
The Bicycle Retail Education Conference (BREC), the first industry gathering aimed at educating retailers and suppliers, was held in 1995, sponsored by the National Bicycle Dealers Association (NBDA). As attendance grew, the Bicycle Product Suppliers Association (BPSA) joined NBDA in 2001 to promote the first joint conference, renamed the Bicycle Business Leadership Conference. In 2008, the associations parted ways and BPSA took over the now rebranded Bicycle Leadership Conference (BLC) and hosted the conference for the next decade.
In 2019, after five years of jointly hosting the BLC, PeopleForBikes and BPSA’s organizations merged, unifying the bicycling industry advocacy organization and trade association. Today, under the stewardship of PeopleForBikes and their 160+ industry volunteer leaders on boards, subcommittees, and working groups, the BLC stands as the foremost bicycle industry event gathering for leaders to learn, network, and grow bicycling and the bike business. The event is created by bike industry leaders for the bike industry, and the related active transportation space, to shape a bright future for more and better bicycling.
WHY IT MATTERS
In our goal to grow bicycling and the bike industry, PeopleForBikes industry leaders use major campaigns and committee initiatives to come together to learn and tackle our most difficult challenges. In this time of intense change, we use the conference to meet this tremendous moment for bikes. We want to keep all these new riders on their bikes and see nothing but opportunity for more and better bicycling. BLC — Tucson funnels all of our industry energy and advocacy momentum in the same direction, aligned under our singular belief in the power of the bicycle to make life great.
WHO sHOUld Attend?
BLC — Tucson is tailored toward C-suite, senior leaders, and key decision-makers at bicycle industry organizations. The keynotes, panels, interviews, and breakout sessions throughout the conference are geared to provide insights into bicycle industry trends and the business challenges leaders face in the marketplace.
The Bicycle Leadership Conference delivers curated content that will appeal to any leader seeking to learn, grow, and direct the future of bicycling and the bike business as a whole in the coming years and offers an excellent opportunity to network.
WHAT COVID-19 PRECAUTIONS WILL BE IN PLACE?
We are closely monitoring local and federal health and safety guidelines regarding COVID-19 and working with our hotel and hospitality partners to ensure that our event will be as safe as possible.
WHAT ARE THE DATEs
The 2025 Bicycle Leadership Conference takes place in person from Tuesday, March 18, through Thursday, March 20, 2025.
WHERE WILL BLC — Tucson TAKE PLACE?
The 2025 Bicycle Leadership Conference will take place at the scenic Loews Ventana Canyon Resort in Tucson, Arizona. Nestled in the heart of the Sonoran Desert, BLC — Tucson will take full advantage of the location and provide attendees with incredible content and local-guided rides and experiences during the four-day event.
Loews Ventana Canyon Resort
7000 N Resort Drive
Tucson, AZ 85750
HOW MUCH DOES IT COST TO ATTEND?
$1,999 for PeopleForBikes Coalition Members
$2,399 for Non-members
Discounts are available for PeopleForBikes Subcommittee members.
Please email your subcommittee lead if you did not receive a discount code.
WHAT IS INCLUDED IN MY PASS?
Your conference pass includes:
Access to all conference, networking, and breakout sessions
Daily breakfast, lunch, dinner, and on-site cocktail hours
Daily ride excursions (road, mountain, e-bike) and non-ride activities (yoga, running, walking) hosted by PeopleForBikes.
ARE GROUP RATES AVAILABLE?
PeopleForBikes offers discount pricing for organizations with three or more attendees from the same organization. Contact Ravi Rajcoomar (
ravi@peopleforbikes.org) if your organization is interested in taking advantage of this offer.
WHERE CAN I SIGN UP?
BLC — Tucson passes can be purchased online.
register nowDO YOU OFFER FINANCIAL ASSISTANCE?
We have a limited number of scholarships available for BIPOC, members of the LGBTQIA+ community, and veterans to attend the Bicycle Leadership Conference. Please contact Ravi Rajcoomar (
ravi@peopleforbikes.org) for more information.
HOW CAN I/MY COMPANY SPONSOR BLC — TUCSON?
PeopleForBikes’ Bicycle Leadership Series offers the world's premier industry education and networking events for bike industry leaders. Sponsorship opportunities are available at all levels. Contact Mimi Ault, junior member services manager, at
mimi@peopleforbikes.org or Brian Bonham, senior manager of business development, at
brian@peopleforbikes.org with sponsorship inquiries.
IS THERE A HOTEL BLOCK?
PeopleForBikes secured a discounted room block at the conference hotel — Loews Ventana Canyon Resort — for $279 per night. Reserve your room at the discounted rate by booking online below, or ask for this rate when you call the hotel. The discounted room rate ends February 21, 2025.
BOOK YOUR ROOMCAN I HOST TEAM MEETINGS AT THE EVENT?
Host your team at the BLC! PeopleForBikes secured extra meeting spaces to allow teams to come together and meet at the event. Contact Monique Gonzalez (
monique@peopleforbikes.org) if you are interested in securing a side room for your company or team.
HOW DO I GET TO THE CONFERENCE HOTEL?
WHERE CAN I RENT A BIKE?
Earlybird Bikes | 520-372-2016
| Website
Oro Valley Bike Rentals | 520-391-4574 |
Website
Pedego E-Bike Rentals | 520-441-9782 |
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