PeopleForBikes Research and Statistics Subcommittee Workshop in Santa Rita
Bicycle Leadership Conference Registration + Badge Pick Up
PeopleForBikes Electric Bicycle and Legal, Legislative, and Safety Subcommittees Technical Standards Workshop in Executive Boardroom
Bicycle Product Suppliers Association (BPSA) Trade Association Committee Meeting in Executive Boardroom
Welcome to the 2024 BLC Happy Hour at Canyon Club
Sponsored by Visit Las Vegas, Outside, and Runway Group
Welcome to the 2024 BLC Opening Reception at Coyote Corral
Attire: Dress Your Best High West
Remarks by:
Ravi Rajcoomar, Vice President Business Network, PeopleForBikes
Jenn Dice, President + CEO, PeopleForBikes
John Burke, President, Trek Bicycle
Featured Guests:
Tim Blumenthal, Former President, PeopleForBikes
Congressman Earl Blumenauer (D-OR)
Cascade Lounge
Dawn Patrol Group Rides and Ventana Canyon Subcommittee Hikes
Bike Rides | Meet at Hotel Valet Entrance
Subcommittee Group Hikes
Sunrise Yoga + Sound Bath at Cascade Terrace
Breakfast at Cascade Terrace | Sponsored by Best Payment Solutions
BikesPAC Advisory Group Breakfast Meeting
Welcome to the 2024 Bicycle Leadership Conference
Welcome from Megan Hottman, Attorney/Owner, Hottman Law Office PC
Opening Remarks from Jenn Dice, President + CEO, PeopleForBikes
Nick Hage, SVP General Manager, Dorel Sports; PeopleForBikes Board Member
Keynote
The Long Game: Pragmatism, Resilience, and Optimism Present a Bright Future for Bicycling
Chris Speyer, Chief Merchandising Officer + Senior Vice President, REI
Keynote
The Urgent Need for Engagement on Capitol Hill
Charles Cooper, Managing Partner and Founder, Brumidi Group
Networking Break | Sponsored by Shimano
Using Data to Understand Current Market Trends and Future Expectations
Dr. Jennifer Boldry, Senior Group Director, NAXION
Matthew Tucker, Director of Client Development, Circana
Ryan Atkinson, President + Co-Owner, Workstand
Peter Woolery, Managing Member, Bicycle Market Research
Keynote
Cycling Renaissance: Europe's Path to Adding 50 Million Riders and Industry Metamorphosis
Kevin Mayne, CEO, Cycling Industries Europe
Lunch and Networking at Cascade Terrace | Sponsored by Tempo + Runway Group
Outride Lunch + Learn | Together We Can Outride Anything
David Wood, Team Lead, Outride
Esther Walker, Senior Research Manager, Outride
Chazz Robinson, Senior Program Manager, Outride
Leadership Lesson
Lessons From (Re)building Product Brands
Phil Molyneux, CEO, Rad Power Bikes
From DEI to Belonging: The Importance of Inclusive Workplaces
Aparna Rajagopal-Durbin, Co-Founder, The Avarna Group
Zipporah Allen, Chief Business Officer, Strava
Networking Break | Sponsored by Shimano
Show Me the Money: The Future of Outside Investment in Bicycling
John Bastian, Director of Global Investment Banking, Baird
Nathan Pund, Managing Director, Houlihan Lokey
Michael Smith, Managing Director Investments, D.A. Davidson
Leadership Lesson
Trailblazing the Way Back Home: Opportunities in Onshoring
Nicole Johnson, Co-Founder, Boyd Cycling
Live. Work. Play: Lessons from the Largest Open Streets Event in the U.S.
Romel Pascual, Executive Director, CicLAvia
Jose Maldonado, Chief Marketing Officer, PeopleForBikes
Film Preview: Hard Miles
Christian Sander, Co-Writer + Producer, Hard Miles
Greg Townsend, Cycling Coach, Rite of Passage
Max Burnell, Casting Director + Unit Production Manager, Hard Miles
Closing Remarks from Claudia Wasko, General Manager, Bosch eBike Systems; PeopleForBikes Board Member
Cocktail Reception at Grand Ballroom Foyer
Sponsored by Citrus-Lime
Best of Tucson Culinary Experience Sponsored by Outside
Cascade Lounge
Dawn Patrol Group Rides and Ventana Canyon Subcommittee Hikes
Bike Rides | Meet at Hotel Valet Entrance
Fearless Future Happy Hike
Subcommittees Group Hikes
Sunrise Yoga + Sound Bath at Cascade Terrace
Breakfast at Cascade Terrace
Sponsored by BUZZ Bikes + Crank Tank
Welcome from Megan Hottman, Attorney/Owner, Hottman Law Office PC
Opening Remarks from Blair Clark, President, Canyon Bicycles US; PeopleForBikes Foundation Board Chair
Keynote
What Not to Learn From Silicon ValleyRandy Komisar, Author, Executive, and Investor in Innovation, Kleiner Perkins
Keynote
Riding a Wave of Diversity: Lessons and Insights from Surfing’s Growth
Vipe Desai, Executive Director, Surf Industry Members Association
Networking Break | Sponsored by Shimano
Keynote
Winning With Generative AI: Crafting a Future-Ready Strategy
Charlene Li, CEO, Quantum Networks Group
Leadership Lesson
Accepting Adversity and Moving Forward
Anne Hed, CEO, Hed Cycling
Lunch and Networking at Cascade Terrace | Sponsored by Revelyst
Revelyst Lunch + Learn | Innovation and SustainabilityMarissa Strano, Materials Innovations and Sustainability Manager, Revelyst
Michael Cattanach, Product Line Manager, Polartec
Alicia Applegate, General Manager of Action Sports Merchandising and Cycle Activity Strategy, REI
Leadership LessonGrowing Ridership Through Global Media Coverage
Guy Voisin, Senior Director of Cycling, Warner Bros. Discovery
Leadership LessonThe Influence of Demographics and AI on the Future of Work
Lisa Picard, Co-Founder and Managing Partner, Oxygen Investment Management
Keynote
The China and Taiwan Risk: Understanding the Implications for Your American Business
Erin Murphy, Senior Fellow, Center for Strategic and International Studies (CSIS) Asia Program
Networking Break | Sponsored by Shimano
Leadership LessonThe Best New Car is an E-Bike: How Leasing Can Change the Bike Industry
Tomi Viiala, Co-CEO, Stromer
PeopleForBikes’ Trade Priorities to Protect Your Business
Jodi Gracey, Director of Global Trade Compliance, Trek Bicycle
Navigating Legislative Solutions to E-Bike Issues
Jeffrey D. Stenquist, Utah State Representative
Matt Moore, Policy Council, PeopleForBikes
Closing Remarks from Larry Pizzi, General Manager, Alta Cycling Group; PeopleForBikes Board Member
Closing Night Cocktail Reception at Cascade Terrace
Sponsored by LVCA
Closing Night Dinner and PeopleForBikes BPSA Awards at Ventana Heights Terrace
Sponsored by Visit Las Vegas, SRAM, Workstand, Outside
PeopleForBikes Research and Statistics Committee Workshop with the Nerd Collective | Santa Rita Room (Invite Only)
Bicycle Leadership Conference Registration + Badge Pick Up
Bicycle Product Suppliers Association (BPSA) Trade Association Committee Board Meeting | Executive Boardroom
Welcome to the 2025 BLC Happy Hour | Cascade Terrace
Sponsored by SRAM
2025 BLC Opening Program and Dinner | Ventana Heights Terrace
Sponsored by Outside
Opening Keynote
Jenn Dice, President + CEO, PeopleForBikes
Welcome from PeopleForBikes Foundation Board Chair Blair Clark
Cascade Lounge
Bike Rides | Meet at Hotel Valet Entrance
Group Hikes
Sunrise Yoga + Sound Bath | Cascade Terrace
Breakfast at Kiva Patio | Sponsored by Upway
PeopleForBikes Community Connections Breakfast — Accelerating Industry Belonging (open to all - Reserve table)
Mindful Moment with Megan Hottman, Lawyer, Author, Advocate, and Athlete
Introduction to the 2025 Bicycle Leadership Conference | Daily Host Eliot Jackson, Founder, Grow Cycling
Welcome and Opening Remarks from An Le, PeopleForBikes Coalition Vice Chair, Group Global Marketing Director, Giant Group
Comments from Jenn Dice, President + CEO, PeopleForBikes
Keynote | Rich Roll
Keynote | Jim Weber, Former CEO, Brooks Running
Networking Break | Sponsored by Citrus Lime
Industry Research, Data, and Insights: What to Expect in 2025
Introduction from Jeff Nitta, President, Feedback Sports
Ryan Atkinson, President + Co-Owner, Workstand
Peter Woolery, Managing Member, Bicycle Market Research
Matt Tucker, Executive Director of Client Development, Circana
Liam Donoghue, Bicycle Industry Senior Research Manager, PeopleForBikes
Followed by an interactive audience Q+A
Lunch and Networking at Kiva Patio | Sponsored by Primal
Optional office hours with Peter Woolery on direct-to-consumer sales data in Kiva Ballroom
The 2025 Regulatory Landscape in the U.S. and Abroad
Introduction from Milou Smeets, CEO, Lease a Bike USA
Moderated by Larry Pizzi, CEO, Pedego Electric Bikes
Claus Fleischer, Board Member, ZIV (German Bicycle Industry)
Raymond Gense, Board Member, Cycling Industries Europe
Matt Moore, Policy Counsel, PeopleForBikes
Less is More: How Sustainable Packaging Solutions Help Your Business and the Planet
Intro from Juliet Scott-Croxford, President North America, Brompton Bicycle
Eric Abraham, Senior Director Packaging Innovation & Sustainability at YFY Jupiter
Networking Break | Sponsored by Ananda
The Untapped Potential of the Second-Hand E-Bike Market
Intro by MIchael Forte, Executive Vice President, Specialized Bicycles
Stéphane Ficaja, Co-Founder, Upway
Outside Industry Investment: Private Equity Outlook for 2025 and Beyond
Intro Eliot Jackson, Founder, Grow Cycling
Nathan Pund, Managing Director, Houlihan Lokey
Matt Tarver, Partner, RZC Investments
Ryan Craig, Partner, Bertram Capital
Daily Wrap from Amy Koch, PeopleForBikes Board Member, Sr. Director, Mass Salest, Revelyst
Cocktail Reception at Cascade Terrace | Sponsored by Walmart + CitrusLime
Fearless Future Happy Hour at Cascade Terrace
Tucson Dining Experience at St. Philips Plaza | Sponsored by DoorDash + Shimano Transportation: Departing from hotel lobby
Recognizing Tucson’s Cycling Advocacy Heroes
Remarks from Pam Alexander - El Tour Bikes for Change
Leanda Cave - Women's Shootout
Jim Click - El Tour de Tucson Dedication Recipient
Honored Guests:Nat Gordon - Sonoran Desert Mountain Bicyclists
Dave Slagle - Sonoran Desert Mountain Bicyclists
Kylie Walzak - Office of Supervisor Matt Heinz
Emily Yetman - Living Streets Alliance
Vanessa Gallego - Familias Unidas Ganando Accesabilidad (FUGA)
Pam Alexander - El Tour Bikes for Change
Leanda Cave - Women's Shootout
Jim Click - El Tour de Tucson Dedication Recipient
Cascade Lounge
MTB Rides depart Hotel - confirmed riders only
Bike Rides | Meet at Hotel Valet Entrance
Fearless Future Hike + Post-Hike Social
Sunrise Yoga + Sound Bath at Cascade Terrace
Breakfast at Kiva Patio | Sponsored by Bosch
Mindful Moment with Megan Hottman, Lawyer, Author, Advocate, and Athlete
Opening Remarks Gloria Hwang, PeopleForBikes Board Member, Founder, Thousand
Welcome to Day Three | Daily Host Eliot Jackson, Founder, Grow Cycling
Unleashing Health and Athletic Performance
Charles Aaron, Managing Director, Human Powered Health Professional Cycling Team
Dave Wichmann, Co-Founder, Jory Capital
Dan Cohen, Chief Performance Officer, Human Powered Health
John Kelly, President, Kelly Benefits Strategies
Gareth Joyce, CEO, Wahoo Fitness
Networking Break | Sponsored by HoverAir
Keynote | Chris Cosentino, Chef, Author, and Philanthropist
Intro by Erik Saltvold, Founder, Erik’s Bikes
Positioning Bicycling in the New Era of Adventure Travel and Health and Wellness
Robin Thurston, Founder + CEO, Outside Interactive
Lunch and Networking at Kiva Patio | Sponsored by Workstand
Bike LA — Moving LA Toward A Cycling City for the Olympics
Eli Kaufman Executive Director, BikeLA
Jenn Dice, President + CEO, PeopleForBikes
Leadership Lesson: What LA 2028 Can Learn From London 2012
Fran Millar, CEO, Rapha
Leadership Lesson: The One Question That Matters Most in Leading Your Business
Brendan Quirk, CEO, USA Cycling
Group Session: How Brands Can Build Inviting Communities That Get More People Riding
Intro by Mike Mercuri, Board Member, SRAM
Moderated by Peter Abraham, President, Abraham Content Marketing Studio
Joymarie Parker, Partnerships Lead U.S., Strava
Kenneth Vinson, Founder, All Clubs LA
Eufemia Cabrera-D’Amour, Vice President, Metro Atlanta Cycling Club
Leadership Lesson:Beyond the Bike: Leadership, Mentorship, and the Future of BMX Culture
Intro by Jose Maldonado, Chief Marketing Officer, PeopleForBikesOmari Cato, Athlete + Teacher
Eliot Jackson, Founder, Grow Cycling
Networking break and flatland BMX performance by Omari Cato | Sponsored by Hover Air
The New Political Landscape and Trade Policy Risks to the Bike Business
Intro by Eric Hawkins, President, Park Tool
Charles Cooper, Managing Partner + Founder, Brumidi Group
Chris Cocalis, CEO, Pivot Cycles
Followed by an interactive audience Q+A
Closing remarks from Anne Hed, PeopleForBikes Board Member + CEO, Hed Cycling Products
Closing Night Cocktail Reception at Cascade Terrace | Sponsored by Runway Group + Visit Bentonville
Closing Night Dinner and PeopleForBikes BPSA Awards at Ventana Heights Terrace | Sponsored by Revelyst + Camelbak
Cascade Lounge
