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Agenda at a Glance
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tuesday, march 17
wednesday, march 18
thursday, march 19
6:30 am
Dawn Patrol
Bike Rides + Activities
Hotel porte cochère
road Ride sponsored by
MTB + emtb Ride sponsored by
7:30 am
Coffee + Networking Breakfast
sponsored by
Overvue Lounge + Patio
9:00 am
Welcome to the 2026 Bicycle Leadership Conference
Richard Henry Dana Ballroom, Laguna Cliffs Marriott Resort + Spa
SPEAKERS
Alison Tetrick
Professional Cyclist
Saga Ventures
Keynote
The Plan to Grow Bicycling and Strengthen the Bike Business
SPEAKERS
Jenn Dice
President + CEO
PeopleForBikes
Keynote
Peak Built to Last: What Endures When Everything Changes
SPEAKERS
Chip Conley
Founder + Former CEO, Joie de Vivre Hotels | Strategic Advisor for Hospitality + Leadership, Airbnb | Founder + Executive Chairman, MEA
10:15 am
Networking Break + PeopleForBikes Data Suite Q+A
sponsored by
10:45 am
Keynote
Cycling For A Better Future
Welcome + Introduction | An Le, Board Chair, PeopleForBikes
SPEAKERS
Phoebe Liu
CEO
Giant Group
An Le
Head of Global Marketing
Giant Group
General Session
Ride to Play: Bikes as Path to Youth Sports
SPEAKERS
Tom Farrey
Founder
Aspen Institute’s Sports + Society Program
12:00 pm
Class Photo + Lunch
sponsored by
1:30 pm
General Session
Leading Through the Next Turn: CEO Perspectives on the Road to 2028
SPEAKERS
Phoebe Liu
CEO
Giant Group
John Burke
President
Trek Bicycle
Jenn Dice
President + CEO
PeopleForBikes
General Session
The Peloton Project: How Competing Brands Created a Pipeline of New Riders
SPEAKERS
Bob Burns
Global Advocacy
Trek Bicycle
Nolan Moser
Vice Chair
PeopleForBikes Coalition
John Munhall
Director of Product Management
Giant Group
Chazz Robinson
Programs Leader
Outride
Rob Cappucci
Director of Advocacy + Industry
SRAM
Kevin Adams
Co-Founder + Treasurer
Wheel Fun
General Session
Introducing No Hands: The Wild Ride of the Schwinn Bicycle Company | Trailer Sneak Peek
SPEAKERS
Jim Packer
President of Worldwide TV Distribution
Lionsgate
2:45 pm
Networking Break
sponsored by
3:30 pm
General Session
AI and the Bike Business
SPEAKERS
Mark Riedy
Co-Founder + COO
TRUE Comms
Jesse Porter
Managing Director of the Americas
Specialized Bicycle Components
Dylan Casey
VP of Product
Circle
Mark Cote
Head of Product
Zwift
Brian Buchholz
Tech + Innovation Advisor
USA Cycling
General Session
Ride LA Together: A Movement to Shape the Future of Biking in Los Angeles
SPEAKERS
Peter Abraham
President
Abraham Content Marketing Studio
Jose Maldonado
Chief Marketing Officer
PeopleForBikes
General Session
Operating at the Speed of Business: PeopleForBikes Data Suite Insights
SPEAKERS
Liam Donoghue
Bicycle Industry Senior Research Manager
PeopleForBikes
Peter Woolery
Founder
Bicycle Market Research, LLC
Jennifer Boldry
President
Breakaway Research Group
Matt Tucker
Executive Director, Client Development
Circana
David Wert
President
Workstand
Noel Kegel
President
Wheel + Sprocket
Closing Remarks
SPEAKERS
Eliot Jackson
Founder
Grow Cycling Foundation
5:00 pm
Fearless Future Happy Hour
sponsored by
SPEAKERS
Rachael Burnside
Head of PR + Social
SHIFT Active Media
Jordan Trout
Director of Marketing
PeopleForBikes
5:30 pm
Cocktail Reception
Lobby, Laguna Cliffs Marriott Resort + Spa
6:15 pm
Shuttles to Ocean Institute
Lobby, Laguna Cliffs Marriott Resort + Spa
6:30 pm
Happy Hour + Ocean Institute Dinner
sponsored by
Last shuttle back to the hotel is at 10:00 PM
6:30 am
Dawn Patrol
Bike Rides + Activities
Hotel porte cochère
road Ride sponsored by
MTB + Emtb Ride sponsored by
7:30 am
Breakfast
Coffee + Networking Breakfast
sponsored by
Overvue Lounge + Patio
9:00 am
Welcome to Day 3 of the Bicycle Leadership Conference
Richard Henry Dana Ballroom, Laguna Cliffs Marriott Resort + Spa
Keynote
Leading Through Complexity: How to Move Faster Without Losing Focus
SPEAKERS
Jon McNeill
CEO + Co-Founder
DVx Ventures
Leadership Lesson
Profitability Lessons From Merchandising Across Cycle, Snow, Water, and Climb
SPEAKERS
Alicia Applegate
Head of Action Sports Merchandising
REI
10:15 am
Networking Break + PeopleForBikes Data Suite Q+A
sponsored by
10:45 am
Leadership Lesson
Rethinking the Playbook: How Lectric eBikes Took a Different Path
SPEAKERS
Levi Conlow
CEO
Lectric eBikes
Robby Deziel
Chief Innovation Officer
Lectric eBikes
Juliet Scott-Croxford
President of the Americas
Brompton Bicycle
Leadership Lesson
Beyond the Core: Growing Participation by Opening the Tent
SPEAKERS
Heather Dietrick
Chief Media Officer
Outside Interactive
12:00 pm
Networking + Lunch
sponsored by
1:30 pm
General Session
The League of American Bicyclists
SPEAKERS
Bill Nesper
Executive Director
League of American Bicycles
General Session
Inside the 2026 Tariff Landscape: What It Costs, What It Breaks, and How Leaders Adapt
SPEAKERS
Amy Koch
Director of Mass Sales
Revelyst
Ken Lousberg
CEO
Sram
Matt Moore
General + Policy Counsel
PeopleForBikes
2:30 pm
Networking Break
sponsored by
3:15 pm
General Session
The Road Ahead: What Riders and Leaders Are Telling Us About 2026 and Beyond
SPEAKERS
Doug Baker
Chief Strategy Officer
SHIFT Active Media
General Session
E-Moto: The Phantom Menace
SPEAKERS
Senator Catherine Blakespear
State Senator
California
Tarrell Kullaway
Executive Director, Marin County Bicycle Coalition
Councilmember, Town of San Anselmo
Dr. Ash Lovell
Vice President of Government Affairs
PeopleForBikes
Christy LaCurelle
President + CEO
MIC, MSF, SVIA, + ROHVA
General Session
The History of the BPSA Awards
Honors will be presented at Happy Hour
SPEAKERS
Ray Keener
BPSA Historian
PeopleForBikes
Closing Remarks
SPEAKERS
Erik Saltvold
Founder + Owner
Erik's Bikes
5:30 pm
Happy Hour
sponsored by
Featuring BLC Honors and BPSA Awards
7:00 pm
PeopleForBikes Night Market
sponsored by
Closing Dinner
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Questions? Contact us at info@peopleforbikes.org | Visit us at peopleforbikes.org