March 17–19, 2026 | Dana Point, California
Join us for the 2026 Bicycle Leadership Conference
ideas that move us
Shaping the Business of Bikes
The Bicycle Leadership Conference is where the ideas, strategies, and relationships that shape the future of bicycling come to life as we come together to tackle our industry’s toughest challenges and unlock our biggest opportunities ahead.
Registration
$1,900 for PeopleForBikes Coalition Members
$2,359 for Non-members
Registration to the 2026 BLC includes access to all conference sessions, meals, and supplementary activities.
PeopleForBikes offers scholarships for advocates and members of underrepresented communities who work to accelerate industry belonging. Reach out to mimi@peopleforbikes.org for more details.
* Early bird pricing ends December 12, 2025
Why attend BLC'26?
Inspiration
Keynote speakers deliver motivating lessons on visionary ideas and leadership journeys to redefine what’s possible for you and your business.
Education
Experts unpack exclusive insights on industry data, policy developments, and market intelligence to highlight emerging trends and help you make more informed decisions.
Action
Peer-to-peer workshops and networking opportunities foster cross-industry collaboration and spark innovative ideas to shape what’s next for bicycling and the bike business.
Featured Speaker
Chip Conley
Founder, Modern Elder Academy
Keynote | Leadership Lessons for a Changing World
As Airbnb’s former head of global hospitality and strategy, Chip Conley helped guide one of the most disruptive companies of the last decade from a bold startup to a global brand that redefined an industry. Drawing from that experience, Conley will explore how leaders can thrive through rapid change — blending data with empathy, innovation with stability, and growth with purpose. Learn how to think differently about how you lead your team, navigate transformation, and build a culture that adapts fast and stays human.
Book Your Room
To easily access everything happening at the 2026 BLC, reserve your room at the conference venue, Laguna Cliffs Marriott Resort + Spa.
PeopleForBikes secured a discounted room block at the conference hotel for $359 per night. Take advantage of the discounted rate by booking online below or referencing the BLC when you call the hotel.
Become a Sponsor
The Bicycle Leadership Conference is built on community. Sponsors make it possible.
Put your business in front of hundreds of the bike industry’s top leaders by sponsoring the 2026 BLC.